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Marketing Manager (Heritage Development)

Thu 09 Aug 2012

Location

Club office at Donington Park Race Circuit but with regular travel required to events, circuits, partners, etc). 

Role synopsis

The 750 Motor Club is one of the UK’s leading motor clubs.  It is a not-for-profit organisation which brings together motoring enthusiasts and has a particular focus on circuit racing & our motoring heritage along with other forms of competition and social events.  The club has a current membership of around 1400 and runs race meetings for its 14 championships or series at all major race circuits in the UK and, dependent on demand, will organise circa 20 race days per year during the season (typically March-October).  The club has a proud heritage in UK and global motorsport and organises and promotes events and gatherings for members including Austin A7 events, tours, car trials and centre based social events, including  organising the largest annual Austin A7 rally in the world.

The club is currently one of the largest race organisers in the country with a turnover of around £1million and is governed by a board of directors made up of volunteer club members.  The club aims to be the leading provider of truly accessible motorsport in the UK, with an emphasis on good value, enjoyable, family oriented motorsport.  The club has provided the starting point for some of the greatest innovators & engineers in UK and global motorsport. 

To deliver on its aims, the club employs a small team of 3 staff: a Competitions Manager and an Administration Assistant as well as this role.  The Marketing Manager (Heritage Development) role is part time (3 days/week) and is vital to the success of the club as it combines the responsibility for developing and implementing Marketing strategy & support across the club’s complete activity set (racing & heritage) with the business development and strategy implementation responsibilities required to ensure the club grows by continuously improving our offer to heritage & non-racing members

The role works in close partnership with the Competition Manager & reports to the Board through a nominated Board member to ensure clear communication as well as support for the role holder. 

It is primarily a hands-on, delivery role.  Success will be measured by meeting objectives with appropriate performance indicators.

Key accountabilities

See club activity map for details

Marketing

Implementing & evaluating customer research, market conditions & competitor data to support decision making

Working with the Competition Manager to manage all marketing aspects of our product portfolio – product lifecycle management.

Developing, maintaining & implementing marketing plans to meet agreed objectives

Defining our offer to heritage / non-racing members and managing all aspects of marketing to grow membership.

Hands on development & management of brand, promotions, advertising, sponsorship and all marketing communication for the club, club championships and all heritage activities across all media, with an emphasis on developing our web based communications.

Annual Planning

Preparation of annual heritage & other non-racing activity plans & corresponding budget working closely with appropriate Directors, centres and club members.

Preparation of annual marketing budget – working with Competition Manager & Board

Business Development – aimed at membership & revenue growth

Develop and grow heritage & other non-racing activities to meet member needs

Grow sponsorship & advertising income across the whole club

Major racing based initiatives as required

Regalia sales & new income streams

Other major projects as required

Performance Management

Ensuring cost, revenue and margin budgets are transparent, agreed with the board, measured and reported regularly across all activities.

Performance management against all agreed financial and non-financial measures.

Ensuring all heritage & other non-race activities are optimised to deliver high value for members, in terms of both total cost of participation and enjoyment

Working as part of a close team to deliver projects and tasks to a tight timeline whether in the areas above or any other areas determined by the Board that will ensure the club delivers the required service to members. 

Although the Competition Manager will attend & manage all race activities, this role will act as back up and cover for emergencies (& vice versa).  This role will attend and support all major non-racing activities as required to ensure success

Essential criteria & qualifications

In depth experience of the sports / leisure industry, sports club or similar environment.

Degree in Marketing and/or demonstrated experience & track record in all aspects of marketing

Strong web & social media skills

Demonstrated ability to build relationships and partnerships

A track record of successful business development

Desirable criteria & qualifications

In depth motorsport experience and market knowledge

Travel required

Involves travel across UK and includes occasional personal attendance at events at weekends 

Terms & Applications

Part time role (3 days per week) with target salary (base and target bonus combined) in region of £23k/yr.  Involves travel across UK in own vehicle with mileage payment.  Use of club vehicles may be required.  Weekend attendance of events will be required from time to time.  Holidays of 20 days per year pro-rated.  Pension contribution after 1year’s service.

Any interested applicants or any club members who know of any potential applicants, please forward a cover letter and CV to Colin Chapman at: Colin.Chapman@750mc.co.uk

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